Adopt, Restrategise, Innovate, NCC Tells Telcos

OTT: Adopt, Restrategize, Innovate,NCC Tells Telcos

By Pelumi Olaleye

Against the kicks by service providers on over the top content(OTT) to be discarded, telecoms regulator, the Nigerian Communications Commission (NCC) has said there was no intent to do that rather concerned parties should innovate, restrategise and adopt the OTT.

This was disclosed by the NCC Executive Vice Chairman, Prof. Umar Danbatta at the 2019 Telecommunication Executive and Regulator Forum (TERF),the 5th edition organised by the Association of Telecommunications Companies of Nigeria in Lagos.

According to the telecoms chief,  operators need  to fully adopt Over-the-top Content (OTT) to foster innovation and economic value chain growth in the sector.

The event, which was themed:’Formulation of Policy and Regulation for OTTs: Challenges and Prospects’ was sailent in tackling issues that are militating against the telecommunications, Information and Communications Technology (ICT) sector in Nigeria.

Wikipedia describes Over the top (OTT) as distribution of streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.

Danbatta  maintained that the full adoption of the OTT will not jeopardize enterprise data offerings from network service providers and broadband internet last-mile plans by licensed operators.

Though represented  a staff of the Commission:Mr Sonny Aragba-Akpore,  Danbatta explained that Nigeria will soon witness growth in the adoption of OTT, as internet broadband Infrastructure companies(INFRACOs) have been licensed across the six-geopolitical zones for full broadband Penetration.

“OTT was not indigenous to Nigeria or any economy but just a global player running their business. if the country must regulate, there is need to think outside the box due to losses that would be invited”. Adding that its decision not to outlaw Over-the-top Content (OTT) was based on  joint decision of country members of the International Telecommunication Union (ITU), and recommended global best practice for telecommunication industry.

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