YouTube Reserves $100m Fund For Coloured Artists, Creators

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Alex Okosi

YouTube Reserves $100m Fund For Coloured Artists, Creators

One hundred million dollar fund has been set aside for the next three years to support to coloured artists and creators so that they can thrive on YouTube.

According to the organization, artists and creators from Nigeria can apply for grants from its Black Voices Fund.

Alex Okosi

Commenting , MD, Emerging Markets, YouTube EMEA, Alex Okosi said, YouTube would invest with the intention to “present fresh narratives that emphasise the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice.

“This year, the fund will be focusing its efforts on creators within the US, Brazil and Kenya, Nigeria and South Africa. Our goal is to expand funding to more countries over the course of the next three years,” he adds. “Additionally, we hope to provide a consistent drumbeat of educational training, workshops, and community events to Black creators and artists globally.”

He added that Fund is part of the work currently underway to ensure that YouTube is a place where Black artists, creators and users can share their stories and be protected.

“Along with our commitment to amplifying marginalised voices on the content side, we are also investing in product and policy changes that will continue to advance YouTube’s mission of giving everyone a voice and showing them the world”.