Women Empowerment ‘ll Tackle Poverty – Jumia

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Women Empowerment ‘ll Tackle Poverty – Jumia

E-commerce retail mart, Jumia said one of the ways to tackle poverty is women empowerment. This ,it said on the heels of the 2020 International Women’s Day coming up on Sunday, March 8, 2020 where enormous conversations would centre on women empowerment, and gender equality. This aligned with the United Nations Women’s multigenerational campaign.

This year’s commemoration is themed “I am Generation Equality: Realizing Women’s Rights”.

According to Jumia, it is estimated that 40 percent of Nigerian women are entrepreneurs and committed to the growth of Nigerian and African women in the ecommerce space.

Commenting, Jumia Nigeria Chairwoman, Juliet Anammah said “Through our partnerships, training and capacity building programmes, we’ve been able to impact female entrepreneurs by providing an affordable platform that enables them to reach a wider market audience. Today, about 50 percent of our sellers are women.

The Jumia brand has a strategic alliance with Women In Africa (WIA) which provides an opportunity for women to be a voice for change by calling for a stronger presence of women in public leadership positions. The “talks”, the “masterclasses”, and the B2B meetings by WIA are ways to connect women with each other to facilitate their growth and development”.

Jumia recently partnered with Facebook to empower Small and Medium Enterprises (SMEs) by offering them a free master class on business growth accelerators, effective customer engagement strategy, and how to advertise their businesses and ultimately grow their businesses.

The organization also in trying to bridge the unemployment gap, launched its ‘Women and Youth Empowerment’ pilot programme in Yaba, Lagos in June 2019. The programme is aimed at providing training and support to young women who are looking to expand their sources of income and also empower women through e-commerce.   

Anammah further added that while Jumia is leading the initiative on the ecommerce front, there is a need for more women focused initiatives by industry leaders across all sectors of the economy; if Nigeria is to achieve the global aim of women empowerment and equal opportunity.

“Jumia has also been serving as a facilitator and enabler for women, especially fashion entrepreneurs. The online store serves as a veritable platform to showcase their designs and products to a wider audience, eliciting sales and growth of their enterprises. To achieve this, Jumia connects fashion entrepreneurs with acquisition managers who work with them to launch their fashion brands on Jumia platform, which is regarded as the foremost online fashion destination in Nigeria”.