Wimbart To Select 20 Startups For Mentorship
…As It Launches PR Office Hours
PELUMI OLALEYE
Winbart, technology focussed Public Relations(PR) agency said it would select 20 start-ups to participate in the first edition of ‘Wimbart Office Hours’, a webinar and mentorship free programme.
According to the agency, applications to be part of the first cohort are now open and the programme is designed to equip African startups with the PR tools required to achieve their business goals.
In her comment, agency’s founder and Managing Director , Jessica Hope said “Strategic, tailored PR is critical for start-ups, when it comes to fundraising, attracting customers and talent acquisition, as well as distinguishing yourself in the marketplace. Every company will have these objectives at some point so these aren’t just tools to help you move – these are resources that will always be relevant and we hope to equip our cohort with the skills and ideas they need to get started”.
She further stated that there would always be two dedicated one-on-one office hours sessions where each startup would deep dive into communications challenges and questions that are specific to their business needs, to help them attract customers, investment and talent.
One of the criteria for eligibility, she said , startups must be less than two years old, have a minimum viable product available and will have secured investment at no later than a seed-level stage.
“The first edition of Wimbart Office Hours is an opportunity for us to work directly with some early stage start-ups, helping them to unpick and master how communications and media strategy should be a key part of their growth strategy. The team and I probably speak to 100+ African companies and start-up founders each year, many of whom are unaware of why comms should be on their radar from day one, and unclear on how they can go about developing and executing a PR strategy that supports their business”.
