We Regulate A Difficult Industry- NCC
By Gina Emmanuel
The Nigerian Communications Commission (NCC) spokesman, Mr Tony Ojobo said in Lagos that the industry is a very difficult one to regulate but professionalism sets the Commission apart in handling complaints from subscribers.
Ojobo, who is the Director, Public Affairs of the Commission, while speaking at the sideline of his Presidential Award received from the Nigeria Institute of Public Relations(NiPR) in Lagos, said despite the challenges, the industry is unique on its own.
According to him, NCC has set a unique standard in terms of public relations practice and has tried to demonstrate that irrespective of the position,what matters most is the way one interfaces with the public professionally.
“We are regulating an industry that is very difficult and an industry serving 153 million active subscribers. I doubt,If there is any other industry serving such number of people. And these people utilize services on 24/7 basis and there are always issues and things to talked about.
“The challenge has been, how do we address subscribers who are facing challenges? We can’t tell them that there are no challenges or pretend that there are none. But what we have been to do, is to identify with what they are going through in the society today. We have also tried to say the truth as it is and that we have not gotten to where we should be but it’s work in progress”.
Ojobo also disclosed that the most challenging aspect of the job is when there are issues in the industry and how to address the challenges and speak to the people.
” For instance, the issue of unsolicited messages and calls, we began to use all our social media platforms and mainstream media to communicate and let the people know what we are doing, which has helped us to create a balance”.
On his award, Ojobo said, “It is humbling when you are recognised by your professional group, and that some of the things we do are being recognised. I am glad and that means more hard work on my part. I dedicate this Award to God and tNCC for given me the platform to express myself as well as an enabling environment to carry out my duties”.
Earlier, while conferring the prestigious award to Ojobo, President and Chairman of Council of NIPR, Dr. Rotimi Oladele said “The award is given in recognition of his sterling leadership qualities, outstanding contributions towards the development of the Public Relations practice and support for industry advancement”.