How LG’s AI Enabled Products Inspire Bond, Loyalty 


How LG’s AI Enabled Products Inspire Bond, Loyalty


Perhaps the take away after the COVID-19 would be the spike with the way people utilize technology to spend quality time with their loved ones.

Loved ones who hadn’t seen each other in years are now seeing each other daily, people are getting creative with virtual happy hours and keeping up with their friends and family during house parties pre-planned online. Everyone is in tune with the term “We are in this together”.


Which brings to bare that the future of artificial intelligence,AI is enabled and left for the digital natives to figure out what that mean to daily lives.

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Technology would continue to enrich lives. According to a report by the world’s largest research store,, the global consumer electronics industry is expected to register considerable growth over the forecast period of  2019 to 2025.


Surging demand for products such as televisions, smartphones, and wearable devices are one of the primary driving factors for the global consumer electronic market.

One global brand whose products and services have enabled its customers to connect and entertain themselves while spending quality time at home is LG Electronics.

According to Mr. Hari Elluru, Head Corporate Marketing Division at LG Electronics West Africa, the company is committed to sustainable products through the adoption of Artificial Intelligence.

“Spending some time with family or working from home can be fun with LG’s smart home appliances powered by AI”, he said.

“One of our devices that can definitely make family time or work from home fun is the LG AI TVs. They are the first with the Google Assistant and Alexa technology. LG Styler is especially useful for its ability to eliminate germs from clothes and even toys, which are often the breeding ground for germs. In addition to keeping you looking your very best, Styler’sTrueSteam technology eliminates over 99.9 percent of germs and bacteria found on clothing”, he said.

Increasing adoption of smart devices, technology proliferation, development of the semiconductor industry, and increasing penetration of internet of things (IoT) are centrifugal factors indicating the growth of the consumer electronic market.

The South Korean company’s 21st-century products include speakers,  water purifiers,  air conditioners, washing machines, refrigerators, and TVs offer adaptable, efficient and  innovative ways work-life balance.

In the last twenty years, LG has taken a lead in the adoption of Artificial Intelligence, 8K technology; dived into gaming innovation, Nano Cell, OLED, projector, and introduced some of the best TVs with high-quality resolution. It’s range of TVs has covered all the new innovations in OLED TVs, NanoCell TVs, ULTRA HD 4K TVs, Smart TVs, and LED TVs.

Elluru also added that “With the well-being of our employees and customers foremost in mind, we are working around the clock with our partners to minimize any disruptions across the supply chain. We encourage all of our customers to purchase products online. You can get information on delivery methods from retailer sites when you visit for product purchases.

“LG has a wide range of solutions that fit every modern home, from advanced air purifiers that clean the air and eliminate allergens to energy-saving washing machines that thoroughly clean your clothes without damaging even the most delicate fabrics”, he explained.

LG TVs with AI ThinQ have the Google Assistant built-in, bringing higher intelligence to your living room. You can find the best entertainment, or ask the Assistant to change the light settings, adjust the room temperature, and more. The included remote control has an onboard microphone, so if you don’t have a compatible device, you can use the Google Assistant integrated into the AI ThinQ OS. However you choose to do so, you can tell the TV to play your favorite shows on Netflix, look up funny pet videos on YouTube, and more.

LG’s award-winning and revolutionary TwinWash washing machine comes with some interesting features including the ability to simultaneously wash two separate loads of laundry and of course the much talked about LG ThinQ technology. It is a dream come true for those that may experience some anxiety around washing clothes and choosing the right settings. TWINWash will not only give you recommendations for which wash cycles to choose based on the clothes you are cleaning, but also send you alerts when you’re running low on laundry detergent using their AI smarts.