Coca-Cola Leverages Konga To Reach More Consumers 

Konga/NBC partnership

Coca-Cola Leverages Konga To Reach More Consumers

In order to reach millions of consumers across the country ,Nigerian Bottling Company (NBC), recently signed a marriage of convenience.

NBC is the manufacturer of Coca-Cola brands in Nigeria including Coke, Coke zero, Fanta, Sprite, Five Alive, Schweppes, Eva water and Monster Energy drink. These products would be placed in the hands of many more consumers across Nigeria via Konga’s composite retail and delivery platforms.

Konga/NBC partnership

The partnership with Konga represents the Coca-Cola System’s commitment to consumer protection, as well provides an avenue for the companies to encourage consumers to practice social distancing by making online purchases of consumables convenient and more affordable.

NBC will also target new and potential consumers through Konga’s exciting online platform which boasts a growing army of digital shoppers while also leveraging the e-commerce giant’s network of physical stores across Nigeria to cater to walk-in customers or shoppers who wish to personally pick up their orders.

Further setting Konga apart as a delightful partnership option for the NBC is the company’s massive regional warehousing facilities which allows it retain huge inventory and meet heavy demands at short notice; its advanced delivery capabilities in fulfilling orders in record time through Kxpress, an internally-owned logistics company; as well as the revolutionary seamless payment process it oversees through Konga Pay, a Central Bank of Nigeria-licensed e-wallet system.

Shoppers are also set to enjoy free shipping for the first 100 purchases worth N5000.

Konga/NBC partnership

Commercial Manager for Coca-Cola Nigeria, Phoebe Larry-Izamoje said,

“Our mission is to refresh the world and make a difference. We continually seek ways to bring people brands and beverages that make life’s everyday moments more enjoyable. This is one of such ways we fulfil this purpose. We are confident that the partnership with Konga will conquer new grounds for us as a company.’’

Also speaking on the partnership, Goran Sladic, NBC Sales Director for Greater Lagos; “As a system, we are committed to providing innovative and convenient channels for Nigerians to access their favourite Coca Cola products. We are pleased to partner with Konga in delivering on this important route to market, which will enable our products to be delivered directly to our consumers.’’

The development, Olamide Ansa, Manager (Partnerships) at Konga, is enthusiastic that the partnership maintained that the partnership is a source of more options for its teeming customers.

‘‘The Coca Cola brand is a household name in Nigeria. As a result, we are happy to sign on NBC, and add the many delightful products within the stable to our offerings. This is one partnership that is bound to excite our customers.

Konga/NBC partnership

‘We have also taken into consideration the difficulties being borne by Nigerians during this challenging time. Therefore, we are offering free delivery at no cost for the first 100 shoppers who make purchases worth N5000 and above. This and many other incentives will be rolled out for our esteemed customers as we proceed with the partnership,’’ she stated.