Amazon To Widely Launch Buy With Prime

SHALOM OLALEYE

Amazon is in the works to make Buy with Prime available for merchants outside its platform to use the e-commerce giant’s payment and delivery services.

Buy with Prime, an invite-only feature that let Prime members shop directly from merchants’ online stores with the trusted experience they expect from Amazon was first launched in April, 2022 as a new benefit for members.

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Vice President, Buy with Prime, Peter Larsen, in a statement said,

“We’re thrilled with how Buy with Prime has helped merchants succeed so far, and we’re just getting started. We’re excited to announce that by January 31, Buy with Prime will be available to all eligible U.S.-based merchants.

“We’ll continue working closely with our merchants to grow Buy with Prime and add new tools and offerings. We’re constantly improving the experience.

“We’re also launching a new capability for Buy with Prime merchants, the ability to display customer reviews from Amazon.Com within their own online stores. The ability to display ratings and reviews on their own ecommerce stores can help merchants increase shopper trust and conversion, and better inform shopper purchase decisions.”