UNESCO,Openway Collaborate To Revive Reading Culture

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UNESCO, OpenWay Collaborate to Revive Reading Culture
By Josh Babatunde

In a bid to revive the dwindling reading culture among the Nigerian populace, United Nations Educational, Scientific and Cultural Organisation (UNESCO),is set to partner with OpenWay Global Concepts, a Nigerian multi-concept firm, in its One Million Books Project.
In a confirmation letter sent to the organisers of the project; OpenWay Global Concepts, UNESCO Director, Mr. Ydo Yao said UNESCO will give a technical partnership to the project, saying, “The project would certainly contribute to the achievement of the sustainable development goal four to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. It would also promote the objective of the world book and copy right day, celebrated every April 23. It is a symbolic date for the world to pay tribute to books and the authors who wrote them.”


Responding, Chief Executive Officer of OpenWay Global Concepts, Adesina Adetola appreciates UNESCO for supporting the initiatives and called upon others to express the same gesture.
“It is no longer news that one of the greatest challenges facing this current age, militating against all-round development in this part of the world is the continuous dwindling reading culture among the general populace. The issue is becoming so alarming that, not only that library is extremely becoming outdated; books are also fast disappearing on the shelves. People these days generally find it difficult to open a book and read. This is not limited to certain class of people, status, age or creed. Less for examination or job interview, reading has fallen off the priority list of an average Nigerian.”
Adesina maintained that the main objectives of the project are to promote reading culture among the populace, encourage literary works and promote its relevance in national development, it is also to create sustainable awareness about the benefits, importance and relevance of reading as well as inspire the current generation.
“We therefore appreciate UNESCO for endorsing this project and call upon government institutions, private organisations and individuals to join us in this national revival”.
The project is expected to kick off in Ekiti State this year and prominent Nigerians including Aare Afe Babalola SAN, Professor Michael Omolewa OON, Dele Adesina, SAN, Dare Babarinsa, Prof Dupe Adelabu, Chief Bola Olu-Ojo, Professor Femi Olokesusi, Mr. Muyiwa Olumilua, Professor Williams Borishade, Mr Akin Adeoya, Mr. Lanre Adesuyi and Mr. Kayode Olusemire are members of the Advisory Board.
OpenWay Global Concepts, established and duly registered in Nigeria in 2008, is a multi-concept firm with vast competences in Community Development Strategy, Socio-economic Research, Public Relations, Strategic Communications, Brand Strategy & Management, Events Management, Publishing and Documentation.

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