Legendary footballer, Thierry Henry; an international football icon has pledged to
be the face of the Guinness Made of Black programme.In a statement by Guinness, the
footballer would be working with organisation to celebrate the African fans and
their Made of Black spirit.
Henry is famous for his time at the English Premier League Club Arsenal, where he
was part of a team that won two league titles and three FA Cups as well as leading
his team to the 2006 UEFA Champions League Final in his role as captain. Named
Professional Footballers’ Association Players’ Player of the Year twice, and the
Football Writers’ Association Footballer of the Year three times, Thierry Henry
enriched the football viewing experience for all fans of the sport regardless of
He would be working with Guinness in Nigeria and across Africa to shine a light on
those who demonstrate their Made of Black spirit.
Commenting on the partnership, Thierry Henry said, “I am incredibly excited to be
working with a globally renowned brand like Guinness. The Made of Black campaign is
something I can really relate to. I have heard a lot about the huge passion for
football that exists in Nigeria. I can’t wait to see for myself their Made of Black
Meanwhile, Guinness would continue to sponsor EPL broadcasts through DSTV ensuring
that all football fans can continue to follow their passion with friends and family
over a cold Guinness in their homes or at their favourite bar.
Guinness’s Marketing Director Adenike Adebola said, “We are really excited to be
working with such a football legend this year. Henry carved his own path to bring
his creative flair to the game, he worked hard to demonstrate his skill and ability;
ultimately changing the way the game was played in England and showing that he was
truly Made of Black. He is an inspirational ambassador for our Made of Black
campaign.“Guinness has sustained a historic association to Football in Nigeria
through its sponsorship of the EPL broadcast in Nigeria on SuperSport as well as its
sponsorship of the Nigerian National Team- Super Eagles and annual consumer
promotions such as Every Minute Made of Black that reward fans who buy and enjoy
Guinness while watching the game.”
Guinness will also be celebrating everyday football heroes over the next year. Those
passionate about football who have shown their own Made of Black spirit and gone
above and beyond to fulfil their football dreams and inspire others.