Reasons Nigeria’s Pay Tv May Become A Dinosaur By 2030
By Pelumi Olaleye
Just like the way dinosaurs went into extinct, the Nigerian Pay Television may also be heading towards that direction by 2030 as several Apps like YouTube, Netflix, Global television, Roku channel, Sportify among others are readily accessible to the digital natives.
Already, pay television in some developed countries are fading away gradually as some see it as expensive and exploitative, others see it as mere time wasting as other avenues could be accessed at a cheaper rate. Even service providers of set up boxes are also seeing the writing on the wall and the drop in their profit margin is huge.
According to the International Telecommunications Union (ITU), TV will soon become a thing of the past and viewing experiences will transform into a combination of voice activation, customization, virtual and augmented reality.
At a recent workshop on ‘The Future of Cable TV’, Executive Chairman of Cable Europe, Matthias Kurth
posed the following question : “Is the competitive environment a danger for the cable industry and companies, or an opportunity because cable infrastructure is still good and can be used?”
As infrastructure and connectivity will be key features for the future of digital TV services, it is essential that the technical standards, such as those developed by ITU, ensure seamless interoperability.
Although Nigerian cable owners now strive to meet the needs and wants of their teeming consumers via innovative contents, which do not come cheap in order to satisfy them.
The question industry critics ask , is if these inventions are enough to stand the test of time?
PR specialist, Mr. Bolaji Abimbola in a phone interview with Gtech News said, “Pay TV may need to innovate to remain significant because 2030 is a long time ahead. It would be difficult to predict but with innovation in the segment with the advent of Netflix and other platforms, PayTV may need to reinvent and innovate to remain relevant.”
An entrepreneur, Ganiu Afekai, also buttressed that Pay TV may not be in existence by 2030.
“In other parts of the world currently, pay TV is phasing out. Netflix, IPTV and others are taking over. That is the future of pay TV. Africa , especially Nigeria still has a long way to go though there have been improvements.” Adding that Pay TV is mostly used in Africa, compared to what obtains in developed world.
“The era of Pay TV going into extinction in Nigeria by 2030 is a very dicey issue. The African man just want to be entertained. That’s why he is watching repeated shows on these Pay televisions . Don’t get me wrong they also have new contents, but ‘The Future’ gives you the choice to choose your content”.
Meanwhile another source, Delani Bankole noted that in developed countries, subscribersonly pays for what he watches.
“In some part of the north there is not a single network, thereby services like Netflix cannot be enjoyed since it involves strong Internet connection. Nevertheless with the emergence of 5G network being embraced rite now by the western world we would have what we call TV on the go kissing payTV goodbye.
“However, it will take a while for us to embrace the change that is coming, ” he said.
For Chioma Jombo, by 2030 it will be the era of Pay As You Go, thereby subscribers will pay only for what they watch.
“By 2030, there is gonna be something more or less like Pay As You Go and when it gets to that point one will have to pay-per-view. Unlike what we have now, where we subscribe to virtually all the stations and you only watch few and others are neglected or perhaps selectively watched.
“Whether Pay TV will thrive by 2030 depends solely on what ‘they’ bring to the table and how well we accept their offer, since more of interesting things are coming on board.”