Nigeria Ranks 9th On Spam Calls List
By Gina Emmanuel
Mobile number app identifier, Truecaller disclosed in Lagos that Nigeria ranked ninth on spam calls list.
Other countries according to their ranking are India, USA, Brazil, Chile, South Africa, Mexico, Turkey, Peru, Egypt,UK, Myanmar,Italy,Indonesia, Bangladesh, Greece, UAE, Puerto Rico, Morocco and Kenya rank among the top 20 countries in the world being plagued by unwanted spam calls.
Truecaller team who came to Nigeria on the verge of expanding their business noted that Nigeria is the third global largest market. And that’s why it would be setting up headquarters in the region and hire key personals for its operations. It also launched its Developer Program with Truecaller Software Developer Kit (SDK), its mobile identity product for digital start-ups and app developers.
Speaking at the CcHub in Lagos, Director & Head of Worldwide Developer Relations at Truecaller, Mr Priyam Bose said that Truecaller has over 50 million users in Africa, 250 million users globally,half a billion spam calls on a monthly basis in the region, and more than 50 percent of all messages are being filtered as spam.
Truecaller SDK enables third party app developers, digital businesses and startups to verify end users quickly and frictionlessly by utilizing their Truecaller profile with a one-touch and password free experience. The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly onboard, autofill user information, or verify the user’s phone number based identity through the users’ consent.
“We see Nigeria as one of the most promising eco-systems in Africa, that’s why we have decided to kick-off our tour in the market. After engaging with some of the top tech startups and digital businesses in the country, we are even more convinced that Truecaller SDK ,mobile identity solution would help solve many of their challenges when on boarding and verifying new users.”
Truecaller also disclosed that over 6.2 million Nigerians use the applications to identify who calls them at every point in time.
Truecaller added Nigerians user base has grown with over 80 percent this past year. And Truecaller is helping Nigerian users block more than 13 million calls, and 25 million spam SMS on a monthly basis.