LG, Samsung, Sony Lead Pack In Consumers Survey

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LG, Samsung, Sony Ahead Of Pack In Consumer Reports Survey
By Pelumi Olaleye
Brand creativity and performance depend solely on customers’ satisfaction and survey in the almost stifled competitive market.
Against this backdrop, recent survey revealed that LG, Samsung, and Sony earned customers highest mark for owner satisfaction, and TCL was just a notch below them. Vizio earned a middling good rating and Hisense got a fair rating for owner satisfaction. Several lesser-known brands earned poor ratings. There are sharp differences among brands when it comes to owner satisfaction.

As a result of data from recent survey on TV reliability, Consumer Reports (CR), is removing its “recommended” designation from several Hisense and Vizio televisions in our TV ratings. This affects two Hisense TVs and seven Vizio sets, which had previously been recommended models

The survey covers 97,554 TVs owned by Consumer Reports members who purchased a new set between 2010 and 2018. Respondents were asked whether their televisions broke or stopped working as they should.
Using this information, CR is providing predicted brand reliability ratings for televisions through the fifth year of ownership. The survey also provides ratings for owner satisfaction. Both ratings apply to entire brands, not individual models.
Predicted reliability and owner satisfaction ratings are now included in our overall scores for TVs, along with ratings based on our extensive lab testing, which covers HD picture quality, UHD performance, HDR effectiveness, viewing angle, motion blur, sound quality, and more. The addition of the new ratings are pushing some televisions up while others drop.
“Reliability data give consumers a more complete picture of product quality,” says Simon Slater, CR’s manager of product survey research. Reliability is especially important for televisions because consumers tend to keep them longer than most electronic devices. The survey found that 87 per cent of all TVs bought by Consumer Reports members in 2010 are still in use.
Both Hisense and Vizio have challenged CR’s results, saying that their own data on reliability contradict our findings.
Detailed Results
Consumer Reports estimates that 20 per cent of Hisense and Vizio TVs will experience a problem within the first five years. Both brands get a rating of Fair for predicted reliability. By comparison, we estimate that 11 per cent of TVs made by Sony, which has a very good rating for reliability, will develop a problem during that period.
“The survey results provide an opportunity for manufacturers to step up,” says Richard Fisco, who leads electronics testing at Consumer Reports. “Some of the televisions that are losing recommendations score highly in several areas of our performance testing, including picture quality. So if manufacturers can improve the reliability, their models should do quite well in our ratings.”
The Consumer Reports survey didn’t reveal what sorts of problems developed with televisions from specific brands. But we did ask consumers what problems they experienced with their TVs overall, regardless of brand or when the issues started.
The most common complaints included streaming apps freezing and slow or inconsistent internet connectivity. “These results seem to reflect the increased complexity of today’s smart TVs,” Fisco says.

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