Facebook Rolls Out Features For FIFA World Cup Teams
By Joshua Olaleye
Facebook and Messenger users can now use several animated messages at the top of their news feeds to share their fandom with a profile frame of their favourite team competing in the 2018 International Federation of Association Football, FIFA World Cup.
Facebook disclosed that there are a number of product features to help fans cheer on the action during the World Cup in Russia.
“Users will see an animated message on their News Feed inviting them to share their support by accessing one of the 32 team frames, which they can use as their Facebook profiles.
“Show your team colours, is a way that fans can see an animated message at the top of their Facebook news feed inviting them to share their fandom with a profile frame of their favourite team competing in the World Cup. Clicking on the message will be able to update their profile frame with the team frame of their choice. Profile frames are available for all 32 teams competing in the tournament.
” Fans will discover fun animations when they celebrate their favourite team using select phrases in news feed. This feature will unlock new ways for friends to cheer together and celebrate the action on the pitch. For example, someone may see this feature if they type in “gooaal” to celebrate their favourite team scoring, or if they type in a select cheer from one of the 32 competing countries. These phrases can be activated by posting or commenting with the correct phrase or tapping on the phrase when highlighted”.
Other animations include ‘Effects in Facebook camera and Messenger’, throughout the tournament, fans can swipe right into the camera on Facebook and Messenger to capture and share their team spirit using the following effects.
As well as clicking on the effects wand to find stickers of players like Sergio Ramos.
“The camera on both Facebook and Messenger, add AR effects to show off your fandom. Messenger by sending a flag of your choice and a football/soccer ball to your friends in a chat. Show your country pride and compete with friends across the globe. To win, don’t drop that ball.”