Equity Assurance Accelerates Sales Via Mobile App
By Gina Emmanuel
In a move to test its strategic decision to deploy low-cost digital technologies, Equity Assurance Plc has introduced a mobile insurance solution,which enables car owners to purchase authentic third party auto insurance on their mobile phones.
In a statement signed by the company’s Head, Brand Communications , Yemisi Mafe, the new solution is a means to overcoming long standing industry challenges and an effective and affordable insurance solution to Nigerians, regardless of their location ,economic or social status.
The Managing Director of Equity Assurance Plc., Mr. Moruf Apampa, said that the application would be available to all customers, regardless of their network provider, type of phone , whether internet access is available or not, effective 10th December, 2017.
“This mobile application also serves as a platform for customers engagement, claims payment and other after-purchase services. The company’s decision to develop this mobile insurance solution is aimed at ensuring excellent customer experience at all times for its existing and prospective customers at affordable cost. In addition, it guarantees customer convenience, easy and secure access, real-time interaction and speedy service”.
Apampa, who took over the reins of Equity Assurance in December 2016, went on further to explain that Equity Assurance Plc is on the verge of revolutionizing the insurance marketplace in Africa within the next few years.
“The firm has witnessed a surge in purchase of its insurance products since testing the application with a few selected customers, garnering a lot of very positive feedback from the customers and organizations that are looking to partner”.
Apampa was at AIICO insurance as General Manager last year (2016). A role he played successfully with exemplary leadership and proficiency. He has deep understanding of consumer behavior and the power of digital technologies. He has garnered over 24 years experience in the insurance industry.