Asian Tigers May Outshine Samsung, Apple Soon
By Olabisi Olaleye with Agency’s report
Industry watchers have said that very soon the likes of Samsung and Apple may only become relevant by name as Asian Tigers take the shine off them.
According to them, Huawei, ZTE and Tecno are fast giving Samsung and Apple close margins especially since Asian Tigers believe so much in cost affordability for the masses while the other two brands are for the elites.
They also noted that Europe may be in trouble if major Chinese smartphone brands ever get a significant foothold in the U.S. Market where Apple and Samsung play.
In a recent report by Canalys, Huawei saw sales of its smartphones in Europe grow 38.6 percent to 7.4 million units in the first quarter of 2018, a big jump compared to the same period a year ago.
It stated that it’s an impressive gain, given that the overall smartphone market in Europe declined 6.3 per cent in first quarter (Q1, the firm reported. And those Huawei figures don’t include the impact of the new P20 and P20 Pro that the company announced in Paris at the end of March.
During the same period, Samsung shipped 15 million smartphones in Europe, a drop of 15 per cent from Q1 2017. Apple shipped 10 million iPhones, a drop of 5.4 per cent from a year ago, according to Canalys, which also noted that the iPhone X remained the single best-selling phone in Europe.
While Apple continues to post record revenues owing to its higher-priced phones, like the iPhone X, its unit sales have been relatively flat over the past three years.
However, Samsung unveiled its latest bride Galaxy S9 in late February but has been gradually letting go of the lower-end market in search of more profitability.