Over 14m Visitors For Jumia’s Black Friday
Partners With Dangote Firm
By Gina Emmanuel
Jumia Nigeria disclosed on Thursday that its 2017 Black Friday has attracted more than 14 million visits since the commencement of its campaign on November 13th.
According to the company,the annual sales event initiated in Nigeria in 2013 remains the busiest and largest shopping day of the year on both online and offline stores.
Chief Executive Officer,CEO of Jumia said Juliet Anammah said,“This year’s explosive Black Friday numbers demonstrates the increasing capacity and flexibility of the online retail space in Nigeria.
“We deliver to the 36 states across Nigeria, and are able to reach neighborhoods and shoppers who traditionally have not had access to a wide variety of products and deals. This year we also see the increasing interest in groceries and other FMCG products which reflects the increasing relevance of Black Friday to the average Nigerian”.
She further explained that over than 1.9 million visits on Black Friday . 14.4 million visits since the start of the sales event and over 85 per cent of all visits were made on a mobile device, compared to 72 per cent in 2016. 86,000 smart phones and we are still counting have been sold in the past two weeks”.
She also disclosed that the number of times the Jumia app has been installed since the beginning of Black Friday festival is 208,214 .
The CEO further said Jumia has a new partnership with Dangote Cement.
“Dangote cement can now be bought on jumia.com.ng in three different quantities, available to ship to Jumia customers in Lagos, Abuja and Port Harcourt. The cement will retail for N2,500 per bag.
“This year’s Jumia Black Friday Festival featured partnerships with Intel, Pampers, Infinix, Philips, Fero, HP, MTN and Air France-KLM. For the first time, the shopping event featured a lottery giveaway with the grand prize of a brand new car courtesy of Coscharis Nigeria Limited. Another big first this year was the sales of premium cars at up to 60 per cent discount for Range Rover Evoque Coupe and the Jaguar XE”.